Happier than I expected…

Letting go of my role as an artist’s rep in 2012 made me happier than expected.

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Representing artists was an unmatched experience that ultimately left me feeling less than fulfilled. The reasons for this change of heart are complex, so I will keep it short and to the point.

REASON #1:  It makes me happy because I found that representing other artists, which I once used to love, was no longer satisfying that deepest creative part of myself.

REASON #2 After numerous years working to bring much needed attention to truly deserving artists, I realized that a rep cannot live on praise alone, and neither can an artist.

REASON #3:  The first year was exciting and gratifying beyond expectation, with artists from as far away and diverse New York, Texas, Hawai’i, and Australia. I found that the self-imposed pace of 50-60 hour weeks for any great length of time was unrealistic. At two years, I’d reached my limit, with a lot of satisfaction in the interim. Extraordinary artists showed up who appreciated what I was doing, and who got coveted exposure and name recognition because of it. I’m proud to have represented each of them.

REASON #4:  Attempting to sell art, the ultimate luxury in many minds, in the midst of a recession was a bit of a fool’s errand. Happily, things are looking up for artists and the art market.

REASON #5:  I’m onto the next creative adventure, and I’m loving it! 

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